La Danoiserie "Simply Healthy™" pre-sliced sandwich breads

MONTREAL, Canada - December 1, 2011 - La Danoiserie Inc. today announced the launch of the new "Simply Healthy™" pre-sliced sandwich breads.

We are talking about a brand new bread category here. Combining the softness of the traditional sandwich buns with a slight crisp from the artisan (breads) and wrapping the whole into our well known concept "Ultimate taste - Absolute convenience" says Jesper Jonsson, President of La Danoiserie, and continues:

"Simply Healthy™" builds a bridge between the increasing demand for nutritious, tasty sandwich breads and operator convenience needs.

"We are starting out with 5 different healthier and eye catching sandwich breads: Wholegrain bun, Omega 3 triangle, Rye bun (hexagon shape), Spinach bun and an authentic Turkish flatbread.

With fiber contents varying from 3g-8g per serving, combined with low levels of saturated fat and reduced sodium, these breads will satisfy most consumers looking for a healthier solution.

The small pack sizes of only 28-36 breads per box allow the operator to offer a variation of breads without jeopardizing the often limited freezer space. Already pre-sliced, the "Simply Healthy™" sandwich breads are easy to use and eliminate the risk of employees cutting their fingers - a typical stress related risk during peak periods.

For more information, please contact:
Jesper Jonsson
La Danoiserie Inc.
jjonsson@ladanoiserie.com

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